Ecosystem
The Manzalab ecosystem

PEDAGOGY HUB

Our experts inspire your projects with the efficiency of neuroscience

THEIR TALENTS

Educational director, educational engineer... Specialists in pedagogy, cognitive sciences and ergonomics. Their expertise is based on the neuroscientific studies of Stanislas Dehaene applied to the diverse variety of your projects.

THEIR MISSIONS

To ensure that all of the educational concepts you wish to transmit to your employees and/or customers are correctly received and assimilated. To ensure that the tools, channels and media selected enable the most effective transmission.

THEIR ETHOS

Precision and a powerful overview.

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THE FOUR PILLARS OF LEARNING

Our pedagogy is based on neurosciences. We work with Stanislas Dehaene, professor of cognitive science at Collège de France. He's the author of The Four Pillars Theory of Learning. This determines the key factors of educational success and proves the relevance of the game used as a learning vector.


1 ATTENTION
Learners need to stay alert, focused, and free of distractions. The challenge for the trainer is to attract the learner's attention. Our Serious Games captivate learners and offer progressive goals to retain their full concentration.


2 ACTIVE ENGAGEMENT
To be able to memorize things, learners must be involved and attracted. Learning is impossible in a passive state. Our Serious Games place learners in situations of permanent interaction. Controlled gameplay and lively scripts result in pleasurable games and emotional engagement of learners.


3 FEEDBACK
Feedback must be provided immediately in the case of both success and failure. Success deserves to be rewarded. The right to make mistakes is an essential part of learning. Not punishing mistakes helps to eliminate the stress of failure that inhibits learning. Our Serious Games are designed to encourage trial-and-error learning. Our scripts make the wrong answers seem attractive. Immediate feedback encourages questioning without the inhibiting factor of stress.


4 CONSOLIDATION
Consolidation consists of reviewing content regularly to be able to memorize it permanently. This is because repetition is essential to consolidating long-term learning. Our Serious Games enable consolidation of learning. The variety of situations makes learners feel like playing endlessly. And as a result, they make progress.

EXPERIENCING

Previously, learning was based on the simple notion of listening, with top-down communication of theoretical knowledge. It was simply ‘learning’. New pedagogical techniques then proposed that learners could try things, practice tasks, and resolve situations. This was ‘training’. Manzalab has gone further by creating a system allowing learners to feel and be placed in situation in an immersive universe where they live out an experience. This is called ‘experiencing’. Stronger immersion promotes the fixation of learned materials through emotion.

CUSTOMER EXPERIENCE HUB

Our experts are your first points of contact

THEIR TALENTS

Business engineers, sales engineers, sales assistants, satisfaction account managers… Their profiles and backgrounds are all different and yet complementary. This lets them respond with more focus and precision to all of your questions.

THEIR MISSIONS

They are dedicated to understanding your needs, identifying the most appropriate experiences and technologies with you, promoting the success of your projects both internally and externally and building a long-term relationship of trust.

THEIR ETHOS

Anticipation and availability.

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VIDEO & DESIGN HUB

Our experts turn your projects into unforgettable experiences

THEIR TALENTS

Art directors, design managers, UI designers, UX designers, motion designers, graphic designers… Recognized know-how throughout the design, production and post-production chain, giving life to your real and virtual projects, your ambitions and dreams.

THEIR MISSIONS

Ensuring visual consistency with your brand's DNA, applying it in all communication media (print and digital), capturing video, 360° video or stereoscopic 360°, designing and producing 2D animations and motion design that enhances your message.   

THEIR ETHOS

Listening and creativity.

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WRITING HUB

Our experts transform your projects into memorable stories

THEIR TALENTS

Writing director, writing coordinator, screenwriter... They are storytelling professionals who, in conjunction with your marketing, HR and training departments, turn each experience into a gripping and living story. The guarantee of total commitment.

THEIR MISSIONS

Telling fluid and relatable stories, realizing characters and situations, choosing the right words to get your messages across, exciting the entire target audience, enabling high-quality experiences that leave behind lasting memories.

THEIR ETHOS

Analysis and inventiveness.

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TECHNOLOGY HUB

Our experts turn your projects into reality

THEIR TALENTS

Generalist or Javascript programmers, game designers, QA testers, mobile project managers, VR, AR or XR, production assistants, full stack or Unity developers, 3D artists, product owners… All these great minds possess the essential skills without which nothing could not be created, produced or delivered.

THEIR MISSIONS

Building digital experiences, testing their reliability, ensuring their compatibility with the latest technologies and platforms from smartphones to the latest generation headsets.

THEIR ETHOS

Precision and openness to new ideas.

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R&D HUB

Our experts enable us to always remain a few steps ahead

THEIR TALENTS

R&D managers, Ph.D. researchers, ... A super-qualified team that maintains permanent links with neuroscience research institutes, universities, technology platforms and the most innovative manufacturers.

THEIR MISSIONS

Understanding technology trends, anticipating scientific advances, anticipating uses, running a constant technology watch to ensure that you have cutting-edge experiences.

THEIR ETHOS

Investigative curiosity and enthusiasm

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The Manzalab ecosystem

Manzalab is at the heart of an ecosystem combining scientific research, technological innovation and design. The company hosts three startups in its Paris office, providing them with development, sales and management capacities: Akenomy (design management), Teemew (VR meeting) and Perfect Industry (digital factory). Manzalab also has a VR-specialized branch, based in Aix-en-Provence.

OUR INSTITUTIONAL PARTNERS

  • PmUp
  • Cap-digital
  • Member of Serious Games Industry
  • BPI France